Succeeding in Business with Microsoft Office Excel 2003 or Internet Marketing

Succeeding in Business with Microsoft Office Excel 2003: A Problem-Solving

Author: Debra Gross

Part of the new Succeeding in Business Series, this text prepares students to analyze data and solve real-life business problems using Microsoft Excel 2003 as a tool.

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Internet Marketing: Foundations and Applications

Author: Carolyn Siegel

Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Table of Contents:

Module I. An Introduction to the Internet and the Environment of Internet Marketing 1. A Marketing Perspective in the Internet Age 2. Internet Fundamentals: Operations, Management, the Web, and Wireless 3. Identifying Internet Users 4. Taking Marketing to the Net 5. Legal and Ethical Issues; Privacy and Security Concerns 6. Taking Internet Marketing International Module II. Information for Competitive Marketing Advantage 7. Taking Marketing Research to the Net 8. Using Data Tools to Enhance Performance Module III. The Internet Marketing Mix 9. Product in the Internet Marketing Mix 10. Price in the Internet Marketing Mix 11. Place in the Internet Marketing Mix 12. Promotion in the Internet Marketing Mix Module IV. Internet Marketing Action Plans 13. The Web Marketing Plan 14. Marketing Site Development: Content, Design, and Construction