The Battle for Hearts and Minds or Business Ethics

The Battle for Hearts and Minds (Washington Quaterly Reader Series): Using Soft Power to Undermine Terrorist Networks

Author: Alexander TJ Lennon

Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terrorist networks, particularly in economically destitute areas. These strategies involve the use of "soft power," a term first used by political scientist Joseph Nye in a 1990 article in Foreign Policy to describe nonmilitary strategies to shape international relations and behavior.

The Battle for Hearts and Minds discusses four aspects of soft power. The first section of the book considers failed or failing states as havens for transnational terrorist networks, and examines the most effective ways to build stable nations in unstable regions, including focused looks at Afghanistan and Sierra Leone. The second section explores postconflict reconstruction, including in-depth examinations of security, justice and reconciliation, opportunities for achieving socioeconomic well-being, and increased participation in government. The third section examines public diplomacy, asking whether the United States needs new policies or simply a new image to increase its appeal in the Arab and Muslim world. The final section of the book looks at foreign assistance, and assesses the potential of the current administration's "Millennium Challenge Account" (or as one contributor puts it, "Compassionate Conservatism Meets Global Poverty") to combat poverty, increase democracy, and reduce the appeal of terror. The Battle for Hearts and Minds presents a balanced assessment of the role that nonmilitary options can play against transnational terrorist networks.

Table of Contents:

	Introduction: The Battle for Hearts and Minds
	Prologue: The Role of Military Power
	The Limits of Military Power	3
	The Future of International Coalitions: How Useful? How Manageable?	29
	Forging an Indirect Strategy in Southeast Asia	45
	The Imbalance of Terror	65
Pt. I	State Failure and Nation Building
	The New Nature of Nation-State Failure	79
	Do Terrorist Networks Need a Home?	94
	Democracy by Force: A Renewed Commitment to Nation Building	108
	Strategic Democracy Building: How U.S. States Can Help	130
	Sierra Leone: The State That Came Back from the Dead	150
Pt. II	Postconflict Reconstruction
	Toward Postconflict Reconstruction	169
	Building Better Foundations: Security in Postconflict Reconstruction	184
	Dealing with Demons: Justice and Reconciliation	200
	Achieving Socioeconomic Well-Being in Postconflict Settings	215
	Governing When Chaos Rules: Enhancing Governance and Participation	232
Pt. III	Public Diplomacy
	Public Diplomacy Comes of Age	251
	Deeds Speak Louder Than Words	262
	Winning the War of Ideas	282
	A Broadcasting Strategy to Win Media Wars	299
Pt. IV	Transforming Foreign Assistance
	Compassionate Conservatism Confronts Global Poverty	317
	Will the Millennium Challenge Account Be Different?	342
	Promoting Democratization Can Combat Terrorism	362
	Lessons and New Directions for Foreign Assistance	381

Interesting book: The Partly Cloudy Patriot or One Mans America

Business Ethics: Policies and Persons

Author: Kenneth E Goodpaster

This comprehensive collection presents a case-method approach to teaching business ethics. It contains a wide range of individual, managerial, and corporate cases, many with an international perspective. All cases have been classroom-tested at the Harvard Business School; most have been developed in the field rather than in the library. 27 new cases (of the total 59 cases) cover such topics as labor-management trust, product liability, foreign child labor, business e-ethics, the oil industry and climate control, and more. A new appendix, "Corporate Self-Assessment and Improvement," provides a corporate self-assessment tool for senior management and boards of directors aimed at increasing ethical awareness and avoiding potential threats to an organization’s reputation. The second Appendix, "Bridging East and West in Management Ethics," has been revised and updated to discuss certain basic similarities between Asian and Western ethical ideals through the Caux Round Table Principles of Business Conduct.