Practice of Public Relations
Author: Fraser P P Seitel
Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.
Booknews
With an emphasis on case studies ranging from the disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation c. by Book News, Inc., Portland, Or.
Booknews
In this iteration emphasizing the Internet's dramatic impact on the public relations field, a PR veteran introduces the field's evolution, validation, activation, its publics, and future. Chapters feature ethical questions, "backgrounders" on issues, Internet-geared questions, case studies, and interviews with the likes of management guru Peter Drucker. Appends the Public Relations Society of America's professional code of standards, the questionnaire for an advertising effectiveness study, definitions of terms used in PR evaluation, information on audio-visual supports, key cyberspace terms and sites, online databases, leading media directories worldwide, corporate reporting requirements, and an annual meeting checklist. No dates are given for previous editions. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Geography of World Economy
Author: Paul Knox
The Geography of the World Economy provides an in-depth introduction to the globalization of the world economy and discusses local, regional, national, and global economic development over the course of history. It provides the basis for understanding the internal and external economic interactions of both industrialized and developing countries. Illustrated throughout, this new edition has been completely reworked and updated to take account of recent, substantial changes in the world economy. It is ideal for first and second year undergraduate courses in Economic Geography and International Relations.
Features of the Fourth Edition
Extends the coverage of world cities, labor markets, the global office, women in development, tourism, and sustainable development
Includes new material on the:
--Information economy and the Digital Divide
--International financial system and the Asian and Russian financial crises
--Economic implications of HIV/AIDS in Africa
--Implications of genetically modified foods on agriculture and trade
Table of Contents:
Most chapters conclude with a summary and list of key sources, suggested reading, and related websites.
Acknowledgements
Part 1: Economic Patterns and the Search for Explanation
1. THE CHANGING WORLD ECONOMY
1.1. Studying Economic Geography
1.2. Economic Organization and Spatial Change
1.3. Spatial Divisions of Labor
2. GLOBAL PATTERNS AND TRENDS
2.1. What 'Economic Development' Means
2.2. International Patterns of Resources and Population
2.3. International Patterns of Industry and Finance
2.4. Interpretations of International Inequality
3. THE GEOGRAPHICAL DYNAMICS OF THE WORLD ECONOMY
3.1. The History of the World Economy
3.2. States and the World Economy
3.3. 'Market Access' and the Regional Motors of the New World Economy
Part 2: The Rise of the Core Economies
4. PRE-INDUSTRIAL FOUNDATIONS
4.1. Beginnings
4.2. Summary: Emerging Imperatives of Economic Organization
4.3. The Emergence of the European World-System
5. EVOLUTION OF THE INDUSTRIAL CORE REGIONS
5.1. The Industrial Revolution and Spatial Change
5.2. Machinofacture and the Spread of Industrialization in Europe
5.3. Fordism and North American Industrialization
5.4. The Soviet Attempt to Join the Core
5.5. Japanese Industrialization
5.6. The Emergence of Organized Capitalism
5.7. Principles of Economic Geography: Lessons from the Industrial Era
6. THE GLOBALIZATION OF PRODUCTION SYSTEMS
6.1. The Transition to Advanced Capitalism
6.2. Patterns and Processes ofGlobalization
7. THE SPATIAL REORGANIZATION OF THE CORE ECONOMIES
7.1. A New Context for Urban and Regional Change
7.2. Spatial Reorganization of the Core Economies
7.3. Consolidation and Agglomeration
7.4. Old Industrial Spaces
7.5. New Industrial Spaces
7.6. Regional Inequality in Core Economies
Part 3: Spatial Transformation of the Periphery
8. THE DYNAMICS OF INTERDEPENDENCE: TRANSFORMATION OF THE PERIPHERY
8.1. Colonial Economies and the Transformation of Space
8.2. Economic Mechanisms of Enmeshment and Maintenance in the Colonial World Economy
8.3. The Influence of Colonial Administration on Interdependence
8.4. Mechanisms of Cultural Integration
8.5. The Changing Global Context of Interdependence
8.6. Alternative Models of Development
9. AGRICULTURE: THE PRIMARY CONCERN?
9.1. Agriculture in the Periphery
9.2. Land, Labor, and Capital
9.3. Rural Land Reform
9.4. The Capitalization of Agriculture
9.5. Science and Technology in Agriculture
10. INDUSTRIALIZATION: THE PATH TO PROGRESS?
10.1. National and Global Stimuli to Industrialization
10.2. The Limits of Industrialization in the Periphery
10.3. The Geography of Industrialization in the Periphery
10.4. Profiles of Peripheral Industrialization
Part 4: Adjusting to a New Global Economy
11. INTERNATIONAL AND SUPRANATIONAL INSTITUTIONALIZED INTEGRATION
11.1. Economic Change and the New Geopolitics
11.2. International and Supranational Institutionalized Integration
11.3. Spatial Outcomes of Economic Integration
12. THE REASSERTION OF THE LOCAL IN THE AGE OF THE GLOBAL: REGIONS AND LOCALITIES WITHIN THE WORLD ECONOMY
12.1. Regionalism and Regional Policy
12.2. Nationalist Separatism
12.3. Grassroots Reactions
13. CONCLUSION
References
Index
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