Effective Small Business Management: An Entrepreneurial Approach
Author: Norman M Scarborough
This book provides you a pathway to launching a new, small business successfully.
The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow.
This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.
Table of Contents:
Section 1. The Challenges and Rewards of Entrepreneurship
Chapter 1. Entrepreneurship: A Powerful Economic Force
Section 2. Building a Business Plan: Beginning Considerations
Chapter 2. Strategic Management: Gaining a Competitive Edge
Chapter 3. Choosing a Form of Ownership
Chapter 4. Franchising and the Entrepreneur
Chapter 5. Buying an Existing Business
Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business
Plan
Section 3. Building a Business Plan: Financial Issues
Chapter 7. Creating a Solid Financial Plan
Chapter 8. Managing Cash Flow
Section 4. Building a Business Plan: Marketing Your Company
Chapter 9. Creating a Marketing Plan
Chapter 10. Creative Use of Advertising and Promotion
Chapter 11. Pricing and Credit Strategies
Chapter 12. Global Marketing Strategies for Entrepreneurs
Chapter 13. E-Commerce and Entre preneurship
Section 5. Putting the Business Plan to Work: Finding Financing
Chapter 14. Sources of Equity Financing
Chapter 15. Source of Debt Financing
Section 6. Location and Layout
Chapter 16. Location, Layout, and Physical Facilities
Section 7. Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17. Purchasing, Quality Management, and Vendor Analysis
Chapter 18. Managing Inventory
Section 8. Managing People: A Company’s Most Valuable Resource
Chapter 19. Staffing and Leading a Growing Company
New interesting book: Management Of Information Security 2 E or Social Marketing
Leadership (with InfoTrac?)
Author: Robert N Lussier
Learn tomorrow's leadership strategies today. LEADERSHIP combines traditional theories with cutting-edge developments to bring you the leadership textbook you have to own if you want to succeed in tomorrow's workforce. Plus, this edition comes with hands-on skill building exercises so you can learn by doing. And with countless study aids built right into the textbook, you'll have all you need to ace the test as well.
Table of Contents:
Part 1: INDIVIDUALS AS LEADERS.1. Who is a Leader?
2. Leadership Traits and Ethics.
3. Leadership Behavior and Motivation.
4. Influencing: Power, Politics, Networking, and Negotiation.
5. Contingency Leadership Theories.
PART 2: TEAM LEADERSHIP.
6. Communication, Coaching, and Conflict Skills.
7. Leader/Follower Relations.
8. Team Leadership and Self-Managed Teams.
PART 3: ORGANIZATIONAL LEADERSHIP.
9. Charismatic and Transformational Leadership.
10. Leadership of Culture and Diversity, and the Learning Organization.
11. Strategic Leadership and Managing Crises and Change. APPENDIX. Spirituality in the Workplace.
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