Public Relations or Universal Coverage

Public Relations: A Values-Driven Approach, Cases Edition

Author: David W Guth

Public Relations: A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors’ successful introductory text, engaging students in the practice of public relations.

 

In a time when society is holding individuals and organizations to high standards of conduct, this text teaches students how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and is offered at a reasonable price for students.

 

Maintaining the intriguing and effective features of the original text, the Cases Edition includes an entire section of supplemental case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help students gain an understanding of the industry.

 

Features of the Text

• Emphasizes values and ethics in public relations to raise students' consciousness of contemporary issues in the field.
  
  

• Includes several case studies in each chapter to illustrate key concepts as well as the supplementalcase studies in this special edition.
  
  
• Features “Quick” boxes that offer review questions and expand on important topics.
  
  
• Incorporates a number of additional pedagogical features, making the book a valuable learning tool for students:

• “Memo from the Field” at the conclusion of each chapter connects students to diverse real-world public relations practitioners.
• A “Values Statement,” found in every chapter and representing successful, respected organizations, illustrates the real-world application of a values-driven approach.
• Chapter objectives, discussion questions, key terms, and a glossary help students learn and study chapter concepts.

New interesting textbook: Taking on the System or Bottom Billion

Universal Coverage: The Elusive Quest for National Health Insurance

Author: Rick Mayes

In Universal Coverage, Rick Mayes examines the peculiar and persistent lack of universal health coverage in America, its economic and political origins dating back to the 1930s, and the current consequences of this significant problem.

Table of Contents:

1	Introduction	1
2	Critical juncture : health insurance subordinated to social security (1935)	17
3	Diverging pathways : the aftermath of social security's passage (mid-1930s to 1950)	31
4	Increasing returns : institutionalization of public and private pathways (early 1950s through early 1960s)	45
5	Symbiotic attachment : "health insurance through social security" (early 1960s through early 1970s)	61
6	Incrementalism's consequences : rising costs, narrowing paths (1970s)	81
7	Locked in and crowded out : entrenched paths and accumulated costs impede universal coverage (1980s and 1990s)	109
8	Conclusion	139