Public Relations or Universal Coverage

Public Relations: A Values-Driven Approach, Cases Edition

Author: David W Guth

Public Relations: A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors’ successful introductory text, engaging students in the practice of public relations.

 

In a time when society is holding individuals and organizations to high standards of conduct, this text teaches students how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and is offered at a reasonable price for students.

 

Maintaining the intriguing and effective features of the original text, the Cases Edition includes an entire section of supplemental case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations: A Values-Driven Approach proven to help students gain an understanding of the industry.

 

Features of the Text

• Emphasizes values and ethics in public relations to raise students' consciousness of contemporary issues in the field.
  
  

• Includes several case studies in each chapter to illustrate key concepts as well as the supplementalcase studies in this special edition.
  
  
• Features “Quick” boxes that offer review questions and expand on important topics.
  
  
• Incorporates a number of additional pedagogical features, making the book a valuable learning tool for students:

• “Memo from the Field” at the conclusion of each chapter connects students to diverse real-world public relations practitioners.
• A “Values Statement,” found in every chapter and representing successful, respected organizations, illustrates the real-world application of a values-driven approach.
• Chapter objectives, discussion questions, key terms, and a glossary help students learn and study chapter concepts.

New interesting textbook: Taking on the System or Bottom Billion

Universal Coverage: The Elusive Quest for National Health Insurance

Author: Rick Mayes

In Universal Coverage, Rick Mayes examines the peculiar and persistent lack of universal health coverage in America, its economic and political origins dating back to the 1930s, and the current consequences of this significant problem.

Table of Contents:

1	Introduction	1
2	Critical juncture : health insurance subordinated to social security (1935)	17
3	Diverging pathways : the aftermath of social security's passage (mid-1930s to 1950)	31
4	Increasing returns : institutionalization of public and private pathways (early 1950s through early 1960s)	45
5	Symbiotic attachment : "health insurance through social security" (early 1960s through early 1970s)	61
6	Incrementalism's consequences : rising costs, narrowing paths (1970s)	81
7	Locked in and crowded out : entrenched paths and accumulated costs impede universal coverage (1980s and 1990s)	109
8	Conclusion	139

World of Culinary Supervision Training and Management or Constituting Democracy

World of Culinary Supervision, Training, and Management

Author: Jerald W Chesser

The World of Culinary Supervision, Training, and Management, Fourth Edition gives aspiring chefs, sous chefs, chefs de cuisine, and executive chefs the necessary knowledge, skills, and attitudes required to lead, supervise and manage foodservice workers. In-depth, yet easily understood, it outlines in clear terms those elements crucial to success in today's quality driven foodservice industry—detailing the elements of supervision and total quality management. It examines all aspects of training as it affects the chef supervisor; and providing practical, step-by-step discussions on crucial management skills and functions involving a chef supervisor. This informational and educational training resource fulfills a need as chefs move from being culinarians to managers, supervisors, and trainers in the world of total quality management. It identifies those key areas that will lead qualified individuals into the chef positions of the future, and provides reasonable solutions to situations that typically evolve from them. Foraspiring chefs, sous chefs, chefs de cuisine, and executive chefs

Table of Contents:

I. THE CHEF AS SUPERVISOR.

1. Supervision.

2. Quality, Philosophy, History, Excellence, Reengineering, and Change.

3. Motivation, Morale, and Strokes.

4. Building Teamwork in the Kitchen.

5. Total Quality Respect.

6. Dealing with Conflict and Complaints.

7. The Chef as Communicator.

8. The Chef as Leader.

II. THE CHEF AS TRAINER.

9. Total Quality and Training in the Kitchen.

10. Preparing Training Objectives.

11. Understanding Instructional Delivery.

12. Training Methods.

13. Induction and Orientation Training.

14. Training Media and Technology.

15. Training and Transactional Analysis.

III. MANAGEMENT AND CHEF SUPERVISORS.

16. Managing and Utilizing Time.

17. Recruiting and Selecting Kitchen Team Members.

18. Discipline and the Kitchen Team.

19. Problem Solving and Decision Making.

20. Team Performance Appraisal.

Appendix A: Federal Regulations and Executive Orders.

Appendix B: Glossary of Terms.

Appendix C: Bibliography.

Interesting book: China Inc or Report from Engine Co 82

Constituting Democracy: Law, Globalism and South Africa's Political Reconstruction

Author: Heinz Klug

Against the backdrop of South Africa's transition from apartheid, this provocative book explores the role of late twentieth-century constitutionalism in facilitating political change. While using South Africa as a case study, Klug's larger project is to investigate why there has been renewed faith in justiciable constitutions and democratic constitutionalism, despite their many flaws. This examination of South Africa's constitution-making process provides important new insights into the role of law in the transition to democracy.

Accounting for Tastes or The Dynamics of Socio Economic Development

Accounting for Tastes

Author: Gary S Becker

Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.

Table of Contents:

1	Preferences and Values	3
2	De Gustibus Non Est Disputandum	24
3	A Theory of Rational Addiction	50
4	Rational Addiction and the Effect of Price on Consumption	77
5	An Empirical Analysis of Cigarette Addiction	85
6	Habits, Addictions, and Traditions	118
7	The Economic Way of Looking at Life	139
8	A Theory of Social Interactions	162
9	A Note on Restaurant Pricing and Other Examples of Social Influences on Price	195
10	A Simple Theory of Advertising as a Good or Bad	203
11	Norms and the Formation of Preferences	225
12	Spouses and Beggars: Love and Sympathy	231
	Acknowledgments	241
	References	245
	Index	259

Books about: How to Eat Like a Hot Chick or RealAge Makeover

The Dynamics of Socio-Economic Development: An Introduction

Author: Adam Szirmai

Why are poor countries poor and rich countries rich? How are wealth and poverty related to changes in nutrition, health, life expectancy, education, population growth and politics? This modern, non-technical introduction to development economics takes a quantitative and comparative approach to contemporary debates, examining historical, institutional, demographic, sociological, political, cultural and ecological factors. Chapters contain comparative statistics from twenty-nine developing countries and assume no prior knowledge of economics.

Specs or Management of Retail Buying

Specs: The Foodservice and Purchasing Specification Manual

Author: Lewis Reed

Specs: The Foodservice and Purchasing Specification Manual, Student Edition contains information on purchasing policies, foods, quality controls, and storage and handling procedures. It is designed as a reference manual for the standards by which food is measured, specified for purchase, and inspected upon delivery to assure that the foodservice operation is getting the value it is paying for.

Books about: Flying High or The Responsibility to Protect

Management of Retail Buying

Author: Chris Thomas

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.

Table of Contents:

Ch. 1	An overview of retail buying	1
Ch. 2	The roles of buying groups	33
Ch. 3	Understanding the consumer	48
Ch. 4	Merchandise assortments	67
Ch. 5	Planning and control	94
Ch. 6	Technology and Internet commerce in retalling	116
Ch. 7	Choosing vendors	132
Ch. 8	International vendors	149
Ch. 9	Translating plans into purchases	165
Ch. 10	Negotiating the buy	184
Ch. 11	The buyer's order and vendor relations	205
Ch. 12	Pricing and selling	230

Competing Globally or Successful Publishing in Scholarly Journals

Competing Globally: Mastering Multicultural Management and Negotiations

Author: Farid Elashmawi PhD

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, negotiating, conducting meetings and presentations, and working with international partners.

'Competing Globally' sheds light on varied business cultures, including those of North America, Europe, Japan, Korea, China, Indonesia, Thailand and the Middle East. Elashmawi uses case studies, anecdotes, social tips, self-tests, and tables to provide important insights into communicating, marketing, and negotiating with organizations outside throughout the world. This book is invaluable to business managers and students who need to enhance their cross-cultural negotiation skills to compete globally.

Look this: The Textbook of Total Quality in Healthcare or State and Society in Spanish America During the Age of Revolution

Successful Publishing in Scholarly Journals

Author: Bruce A Thyer

Offering an insider's view of the subject, this practical guide demystifies the process of publishing in scholarly journals. The author explains how to increase the chances of having articles accepted, how to market published articles and how to achieve a consistent level of productive publishing.

Booknews

Presents an insider's view of how to develop a personal program of productive publishing and how to increase the chances that articles will be accepted for publication. Written in a conversational style, the volume covers the informal and formal mechanisms involved in submitting articles to scholarly journals, revising articles, and dealing with rejected manuscripts. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
1	The Importance of Publishing Journal Articles	1
2	Selecting an Appropriate Journal	12
3	Preparing and Submitting the Manuscript	39
4	Writing a Revision and Reviving a Rejection	51
5	What to Do After Your Manuscript Has Been Accepted	63
6	Marketing Your Published Article	77
7	Developing a Personal Program of Productive Publishing	88
	Appendix	115
	References	123
	About the Author	127

Demystifying Organizational Learning or Consumer Culture and Postmodernism

Demystifying Organizational Learning

Author: Raanan Lipshitz

This book presents a solid, research-based conceptual framework that demystifies organizational learning and bridges the gap between theory and practice. Using an integrative approach, authors Raanan Lipshitz, Victor J. Friedman and Mischa Popper provide practitioners and researchers with tools for understanding organizational learning under real-world conditions.

This book is designed for advanced undergraduate and graduate courses such as Organizational Learning, Knowledge Management, and Organizational Behavior in the departments of Management, Organizational Behavior, Psychology, and Sociology.

Table of Contents:

1	Demystifying organizational learning	3
2	Organizational learning mechanisms	25
3	The cultural facet : the key of productive learning	45
4	The psychological basis of productive learning	67
5	The context of organizational learning	85
6	Organizational learning and managerial channels of influence	97
7	The dissemination of knowledge	109
8	Inside an OLM : postflight reviews in the Israeli Air Force	133
9	Is training organizational learning?	149
10	High-quality organizational learning : why do some after-action reviews work and others don't?	165
11	Demystifying the learning organization I : the case of Hewlett-Packard	181
12	Demystifying the learning organization II : the case of Chaparral Steel	203
13	Putting the multi-facet model into practice	221
14	Before we go ...	245

New interesting textbook: Test Driven Development or The Robotics Primer

Consumer Culture and Postmodernism

Author: Mike Featherston

The First Edition of this contemporary classic can claim to have put 'consumer culture' on the map, certainly in relation to postmodernism. This expanded new edition includes:

-A fully revised preface that explores the developments in consumer culture since the first edition. Among the most noteworthy areas discussed are the effect of global warming on consumption, the rise of the new rich, changes in the North/South divide and the new diversity of consumer culture.
-A major new chapter on 'Modernity and the Cultural Question'
-An update on postmodernism and the development of contemporary theory after postmodernism.
-An account of multiple and alternative modernities.
-The challenges of consumer culture in Japan and China.

The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.

The CNN Effect or Globalization

The CNN Effect: The Myth of News Media, Foreign Policy and Intervention

Author: Piers Robinson

From the Gulf War to Kosovo, the last decade has seen a new found willingness by Western governments to use force to intervene in "distant" humanitarian crises. Central to this new policy is the so-called "CNN effect," the saturation of western viewers with non-stop, real-time news footage from civil wars, which constitute a powerful plea for action. But is the media genuinely influential in shaping foreign policy, or are governments oblivious to partial news coverage.

The CNN Effect examines the relationship between the state and its media, and considers the role played by the CNN effect in a series of "humanitarian" interventions in Iraq, Somalia, Bosnia, Kosovo and Rwanda. Piers Robinson challenges traditional views of media subservience and argues that sympathetic news coverage at key moments in foreign crises can influence the response of western governments. Included is discussion of the US' recent "bread and bombs" tactics in Afghanistan.

Table of Contents:

	List of tables
	Introduction	1
1	The CNN effect considered	7
2	Developing a theory of media influence	25
3	The CNN effect myth	46
4	The CNN effect in action	72
5	The limits of the CNN effect	93
6	The CNN effect reconsidered	117
	App. A: Policy uncertainty	133
	App. B: Framing	137
	App. C: Testing the policy-media interaction model	141
	App. D: Case selection	143
	Notes	149
	Bibliography and further reading	161
	Index	171

New interesting book: Purchasing and Supply Management or Classical Hollywood Cinema

Globalization

Author: Malcolm Waters

The constraints of geography are shrinking and the world is becoming a single place. Globalization and the global society are increasingly occupying the center of sociological debates. Widely discussed by journalists and a key goal for many businesses, globalization has become a buzz word in recent years. In this extensively revised and restructured new edition of Globalization, Malcolm Waters provides a user-friendly introduction to the main arguments about the process, including a chapter on the critiques of the globalization thesis that have emerged since the first edition was published.

Booknews

The 1995 edition is here updated and rearranged, and Waters, (sociology, U. of Tasmania) includes a new chapter setting out and refuting objections to globalization. He explains some of the fundamental ideas and impacts of international trade and investment becoming the norm rather than the aberration. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Global Marketing or Carolingian Economy

Global Marketing: Foreign Entry, Local Marketing, and Global Management

Author: Johny K Johansson

Global Marketing 3e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author's rich international experience help students move from concept to application.

Table of Contents:

Part I: Fundamentals Chapter 1: Globalizing Marketing Chapter 2: Theoretical Foundations Chapter 3: Cultural Foundations Part II: Foreign Entry Chapter 4: Researching Country Attractiveness Chapter 5: Export Expansion Chapter 6: Licensing, Strategic Alliances, FDI Part III: Local Marketing Chapter 7: Localizing Marketing Basics, Segmentation and Positioning Chapter 8: Local Marketing in Mature Markets Chapter 9: Local Marketing in New Growth Markets Chapter 10: Local Marketing in Emerging Markets Part IV: Global Management Chapter 11: Global Products Chapter 12: Global Services Chapter 13: Global Pricing Chapter 14: Global Distribution Chapter 15: Global Advertising Chapter 16: Global Promotion, Direct Marketing, and Personal Selling Chapter 17: Organizing for Global Marketing Appendix: Global Marketing Planning

Read also Fear of Wine or Sweet Spot

Carolingian Economy

Author: Adriaan Verhulst

The economy of the Carolingian empire (753-877), extended from the Pyrenees and the northern shores of the Mediterranean to the North Sea, and from the Atlantic coast to the Elbe and Saale rivers. Aspects of land and people, agrarian production and technique, craft and industry, and regional and international commerce are analyzed, and the Carolingian economy is reassessed in a European context.

A City Year or Queen of the Negro Leagues

A City Year: On the Streets and in the Neighborhoods with Twelve Young Community Service Volunteers

Author: Suzanne Goldsmith

A City Year is the story of twelve young people enrolled in a program that aims to re-engage America's youth - not by serving them, but by asking them to serve others. In the fall of 1990, journalist Suzanne Goldsmith signed on for a year of participant-observation in City Year, the widely praised, Boston-based community service program President Clinton would later draw on as a model for his national service program, AmeriCorps. This book is the story of Goldsmith's experience, an honest and gritty account of the triumphs and setbacks faced by an idealistic social program in its infancy. It is also a window into the lives of Goldsmith's teammates: twelve young people who faced enormous personal and group challenges in the course of their effort to become "part of the solution." They were from extraordinarily diverse backgrounds: a Burmese immigrant, a white prep school graduate, a foster child, an ex-convict, a black middle-class college student. Together they helped renovate a building for the homeless, tutored school children, and reclaimed a community garden from drug dealers. At the same time, they experienced challenges of their own: homelessness, college application essays, unwanted pregnancy, arrests, and a confrontation with death. They also experienced backbreaking but gratifying work, the sense of family that comes from collaborative labor, and the potential strength of diversity. A City Year is both the story of an uphill battle in urban America and an uplifting recipe for social change.

Booknews

Goldsmith, a young Harvard-educated reporter, signed on with City Year, a Boston-based community service program that President Clinton has endorsed as a model for the nation. She chronicles that year, describing the volunteers she supervised and their experiences. No index or references. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Books about: Cocktail Basics or Miracle Juices

Queen of the Negro Leagues: Effa Manley and the Newak Eagles

Author: James Overmyer

The story of a championship baseball team and an extraordinary woman who make her mark despite gender and race discrimination.

American Jewish Filmmakers or Fundamentals of Financial Management and PH Finance Center CD

American Jewish Filmmakers

Author: David Desser

"Woody Allen, Mel Brooks, Sidney Lumet, and Paul Mazursky, all sons of East European Jews, remain among the most prominent contemporary American film directors. In this revised, updated second edition of American Jewish Filmmakers, David Desser and Lester D. Friedman demonstrate how the Jewish experience gives rise to an intimately linked series of issues in the films of these and other significant Jewish directors." This edition concludes with a newly written discussion of the careers of other prominent Jewish filmmakers such as Steven Spielberg, Barry Levinson, Brian Singer, and Darren Aronofsky.

New interesting book: The Adobe Photoshop Lightroom Book for Digital Photographers or Adobe Flex 3

Fundamentals of Financial Management and PH Finance Center CD

Author: James C Van Horn

This easy-to-understand, user-friendly reference tool covers the three major decision-making areas in financial management: the investment, financing, and asset management decisions. It enables readers to understand the financial decision-making process, interpret the impact that financial decisions will have on value creation, and develop a strong understanding of how funds are raised and allocated by today's businesses. Financial exploration includes the basic time value of money concepts, working capital management, capital budgeting techniques, estimating cash flows, electronic commerce, outsourcing, limited liability companies, strategic alliances, and financial statement analysis. For participants in management development programs, candidates preparing for various professional exams, and practicing finance professionals—such as Financial and Loan Analysts; Financial, Cash, and Credit Managers; Controllers, Managerial Accountants; Lending Officers, and Treasures.

Table of Contents:

I. INTRODUCTION TO FINANCIAL MANAGEMENT.

1. The Role of Financial Management.
2. The Business, Tax, and Financial Environments.

II. VALUATION.

3. The Time Value of Money.
4. The Valuation of Long-Term Securities.
5. Risk and Return.

III. TOOLS OF FINANCIAL ANALYSIS AND PLANNING.

6. Financial Statement Analysis.
7. Funds Analysis, Cash-Flow Analysis, and Financial Planning.

IV. WORKING CAPITAL MANAGEMENT.

8. Overview of Working Capital Management.
9. Cash and Marketable Securities Management.
10. Accounts Receivable and Inventory Management.
11. Short-Term Financing.

V. INVESTMENT IN CAPITAL ASSETS.

12. Capital Budgeting and Estimating Cash Flows.
13. Capital Budgeting Techniques.
14. Risk and Managerial Options in Capital Budgeting.

VI. THE COST OF CAPITAL, CAPITAL STRUCTURE, AND DIVIDEND POLICY.

15. Required Returns and the Cost of Capital.
16. Operating and Financial Leverage.
17. Capital Structure Determination.
18. Dividend Policy.

VII. INTERMEDIATE AND LONG-TERM FINANCING.

19. The Capital Market.
20. Long-Term Debt, Preferred Stock, and Common Stock.
21. Term Loans and Leases.

VIII. SPECIAL AREAS OF FINANCIAL MANAGEMENT.

22. Convertibles, Exchangeables, and Warrants.
23. Mergers and Other Forms of Corporate Restructuring.
24. International Financial Management.
Appendices.
Glossary.
Index.

Regulation and Consumer Protection or Cultural Autonomy Minority Rights and Globalization

Regulation and Consumer Protection: Politics, Bureaucracy and Economics

Author: Lael R Keiser

Regulation and Consumer Protection, 4e is intended to document the scope and coverage of regulation and consumer protection in the United States. To provide some coherence, the authors provide a conceptual framework that essentially combines the viewpoints of those who feel regulatory policies are determined by the social and economic environment and those who feel that bureaucracies are permitted the freedom to set policies without restriction. The text explains how the economic and technological environment, along with macropolitical forces, sets the general parameters for regulatory policy.

Table of Contents:

1 Myths of Regulation and Consumer Protection 2 The Policy Process 3 Regulating Occupations 4 Antitrust Regulation 5 The Revitalization of the Federal Trade Commission 6 Regulating Agriculture 7 Environmental Protection Regulation 8 Workplace Safety and Health Regulation 9 Food Safety Regulation 10 Food Safety Regulation 11 Consumer Product Safety Regulation 12 Automobile Safety Regulation 13 Depository Institutions Regulation 14 Credit Regulation 15 Housing Regulation 16 Securities Market Regulation and Investor Protection 17 Telecommunications Regulation 18 State and Local Consumer Protection 19 Consumer Protection: A Global Perspective 20 Reforming Regulation

Read also 2007 Microsoft Office System Step by Step with CDROM or Pokemon Battle Revolution

Cultural Autonomy, Minority Rights and Globalization

Author: Steven C Roach

This book analyzes the role of cultural autonomy in advancing minority rights protection on the national and global level. It assesses the historical and legal limits of the right to self-determination and autonomy and draws on Marxist internationalism, liberal nationalism and EU integrationist studies to examine the relationship between cultural autonomy and globalization. As such, emphasis is placed on the sociological and historical value of cultural autonomy, with the aim of working beyond formalistic and utilitarian approaches to cultural autonomy. The volume will appeal primarily to upper-level undergraduate and graduate level students of political science and international law interested in rethinking the role of cultural autonomy in an age of globalization.

Advanced Accounting or Understanding Business Strategies

Advanced Accounting

Author: Paul M Fischer

Offer your students the most authoritative, comprehensive coverage of advanced accounting topics available with Fischer/Taylor/Cheng's ADVANCED ACCOUNTING, Tenth Edition. Fully revised to incorporate the latest FASB statements and their impact on consolidations, ADVANCED ACCOUNTING, Tenth Edition, combines sound theoretical foundations with a hands-on, learn-by-example approach that has established this text as the prominent leader in today's advanced accounting classrooms. ADVANCED ACCOUNTING, Tenth Edition, closely links theory and practice, helping students visualize the application of theories through numerous actual examples common in today's accounting. The text's proven focus on conceptual understanding and clear presentation style make even the most complex topics approachable. Proven end-of-chapter questions not only reinforce major concepts and issues from each chapter but they also challenge students to think critically and expand their reasoning skills. Only ADVANCED ACCOUNTING, Tenth Edition, uses a horizontal approach to consolidations, the format most commonly used in the business world. A common coding for eliminations and adjustments enables students to recall worksheet adjustments quickly from one chapter to the next. Integrated coverage of Excel® with a step-by-step tutorial and Electronic Online Working Papers prepare students to master this important business software tool. A trusted preparation resource for the CPA exam, ADVANCED ACCOUNTING, Tenth Edition, provides the knowledge your students need for successful professional careers in today's global economy.

Interesting textbook: Windows Server 2008 Hyper V Unleashed or CCNA INTRO Official Exam Certification Guide

Understanding Business Strategies: Concepts (with InfoTrac?)

Author: R Duane Ireland

UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.

Table of Contents:

1. Understanding Strategy.
2. Leading Strategically.
3. Analyzing the Environment.
4. Analyzing the Firm.
5. Competing through Strategy.
6. Creating Multi-Product Strategies.
7. Acquiring and Integrating Businesses.
8. Competing Across Borders.
9. Creating and Managing Alliances.
10. Developing New Ventures.

The Theory of Demand for Health Insurance or Managed Care Pharmacy Practice

The Theory of Demand for Health Insurance

Author: John A A Nyman

Why do people buy health insurance? Conventional theory holds that people purchase insurance because they prefer the certainty of paying a small premium to the risk of getting sick and paying a large medical bill. Conventional theory also holds that any additional health care that consumers purchase because they have insurance is not worth the cost of producing it. Therefore, economists have promoted policies—copayments and managed care—to reduce consumption of this additional, seemingly low-value care.

This book presents a new theory of consumer demand for health insurance. It holds that people purchase insurance to obtain additional income when they become ill. In effect, insurance companies act to transfer insurance premiums from those who remain healthy to those who become ill. This additional income generates purchases of additional high-value care, often allowing sick persons to obtain life-saving care that they could not otherwise afford.

Regarding risk, the new theory relies on empirical studies showing that consumers actually prefer the risk of a large loss to incurring a smaller loss with certainty. Therefore, if consumers purchase insurance, it is not because they desire to avoid risk. Instead, the new theory suggests consumers simply pay a premium when healthy in exchange for a claim on additional income (effected when insurance pays for the medical care) if they become ill.

Health insurance is substantially more valuable to the consumer under the new theory. The new theory moreover implies that copayments and managed care—central health policies of the last 30 years—were directed at solving problems that largely didnot exist. Because these policies either reduced the amount of income transferred to ill persons or limited access to valuable health care, they may have done more harm than good. The new theory also provides a solid theoretical justification for insuring the uninsured and for implementing national health insurance.

Books about: Young Man and the Sea or Buttercup Bake Shop Cookbook

Managed Care Pharmacy Practice

Author: Robert P Navarro

Managed Care Pharmacy Practice explains the fundamentals of developing and operating a successful managed care pharmacy benefit, and also supplies insightful guidance on professional careers in the field.

Booknews

Walks through issues critical to development and operation of a managed care pharmacy program, showing how managed care has altered the delivery of pharmacy services and explaining the evolving role of pharmacists. Themes are fundamentals of managed care pharmacy benefit management, advanced pharmacy benefit management strategies, and pharmacy practice issues in managed care. For pharmacy students and practitioners who need to learn practical aspects of operating a managed care pharmacy program. The editor is a principal of NavarroPharma, LLC, and senior VP with MediMedia Managed Care. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Contributors

Foreword

Preface

Acknowledgments

Part I Fundamentals of Managed Care Pharmacy Benefit Management Judith A. Cahill, Part Editor 1

Chapter 1 The U.S. Health Care System and the Development of Managed Care Robert P. Navarro Navarro, Robert P. Judith A. Cahill Cahill, Judith A. 3

Introduction to U.S. Health Insurance Industry 4

Evolution of the Health Insurance Industry 6

Economic Basis for the Development of Managed Care 7

Early Development of Managed Care 8

HMO Act of 1973 11

Federal and State Growth in Managed Care: Medicare and Medicaid 13

MCOs: More than HMOs 14

Physician Reimbursement Mechanisms 19

Gatekeeper Physicians 22

Risk Sharing of Pharmacy Cost 22

Carve-Out and Ancillary Health Care Benefits 22

Quest for Quality 23

Impact of Managed Care on Physicians and Pharmacists 24

Member Involvement in Managed Care 26

Conclusion 27

Chapter 2 Pharmacy Benefit Management Principles and Practices Robert P. Navarro Navarro, Robert P. 29

Basis for Pharmacy Benefit Management 29

Principles of Pharmacy Benefit Management 32

Growth of PBMs 33

Pharmacy Benefit Management Program Components 36

Advanced Pharmacy Benefit Management Components 43

Measuring Pharmacy Benefit Management Program Performance 43

Conclusion 45

Chapter 3 Pharmacy Benefit Design, Contracting, and Marketing John D. Jones Jones, John D. 47

Business Basis for Pharmacy Benefit Management 47

Corporate and Government Impetus for Pharmacy Benefit Management 49

Legal Basis of Pharmacy Benefit Management 50

Benefit Design, State Requirements 52

Principles of Marketing Pharmacy Benefits 53

Payer and Patient Expectations and Decision Points55

Role of Members in Pharmacy Benefit Provider Selection 57

Pharmacy Performance Measurements Important in Marketing 59

Marketing Campaign Advertisement Examples 60

Marketing Process 60

Pharmacy Benefit Contracting Components 62

Pharmacy Benefit Management Contracting Trends 64

Risk Contracting 65

Overview of Impact of Medicare and Medicaid 65

Risk-Contracting Elements and Executions 68

Payer Expectations 70

Performance Measurement 72

Future Trends in Pharmacy Benefit Design and Contracting 73

Conclusion 76

Appendix 3-A 77

Appendix 3-B 83

Chapter 4 Pharmacy Distribution Systems and Network Management Lowell T. Sterler Sterler, Lowell T. Douglas Stephens Stephens, Douglas 89

Pharmacy Program Distribution Options 90

Community Pharmacy Provider Networks 90

Pharmacy Provider Network Development 92

Pharmacy Provider Network Contracting 93

Participating Pharmacy Provider Agreement 94

Participating Pharmacy Provider Manual 95

Participating Pharmacy Network Management Issues 95

Measuring Performance 97

Audits 98

Reports 100

Member Satisfaction 100

In-House Pharmacies 101

Mail Service Pharmacy 107

Developing an Integrated Distribution System 108

Pharmacist's Role 111

Impact of Managed Care on the Profession of Pharmacy 114

Conclusion 114

Appendix 4-A 116

Chapter 5 Pharmacy Data and Information Systems John H. Romaza Romaza, John H. Garth E. Black Black, Garth E. 125

Scope of Pharmacy Information Management 125

Pharmacy Information Management

Global Ethic for Global Politics and Economics or Applying Economics to the Environment

Global Ethic for Global Politics and Economics

Author: Hans Kung

How can the new world order of the twenty-first century avoid the horrors of the twentieth? Will nations form a real community or continue to aggressively pursue their own interests? Will the Machiavellian approaches of the past prevail over idealism and a more humanitarian politics? What role can religion play in a world increasingly dominated by transnational corporations? Kung tackles these and many other questions with the insight and moral authority that comes from a life-time's devotion to the search for justice and human dignity. Arguing against both an amoral realpolitik and an immoral resurgence of laissez-faire economics, Kung defines a comprehensive ethic - founded on the bedrock of mutual respect and humane treatment of all beings - that would encompass the ecological, legal, technological, and social patterns that are reshaping civilization. If we are going to have a global economy, a global technology, a global media, Kung argues, we must also have a global ethic to which all nations, and peoples of the most varied backgrounds and beliefs, can commit themselves. "The world," he says, "is not going to be held together by the Internet."

Go to: Living History or Obama Nation

Applying Economics to the Environment

Author: Clifford S Russell

Applying Economics to the Environment is distinguished from other books on environmental economics by its breadth of coverage and its in-depth discussions of several key topics. The book's broad scope includes a chapter on how models of the natural world interact with economic models in ways that are central to the conclusions economists reach. It devotes a chapter to contingent valuation, currently the hottest topic in the field. It also contains a chapter on monitoring and enforcement, a topic often completely ignored but central to considerations of instrument choice. In addition, the final four chapters deal with the special problems of developing countries and the environment, both their own and our shared global systems. In terms of depth, the book's discussion of contingent valuation and related "direct" damage or benefit estimation techniques is unmatched outside the specialist literature. Its coverage of the choices available among policy instruments goes far beyond the usual simple discussions contrasting what is misleadingly known as "command control" with so-called economic or market-based instruments. This coverage reveals the complexity of the choice and the range of alternatives available. It also presents several of the newer ideas, in particular the use of publicly available information as a tool of environmental policy. Applying Economics to the Environment is intended to serve a dual market of upper-level college course programs in environmental economics as well as engineering and public policy courses that focus on the environment. The book can also provide an enlightening perspective for practicing professionals. Because the text includes a relativelysophisticated presentation of economic analysis, the author includes a full-chapter review of relevant microeconomic concepts. Some other features that further distinguish this book from currently available titles on the subject are: an introduction to the history of environmental policy and legislation; a comparison of approaches to the uncertain choice between development and preservation; and an example of regional cost benefit analysis.

Table of Contents:

	Preface
Ch. 1	What Does Environmental Economics Have to Do with the Environment?	1
Ch. 2	Background on Actual Policy Choices	16
Ch. 3	Microeconomics: Review and Extensions	32
Ch. 4	An Introduction to the "Environmental" Part of Environmental Economics	74
Ch. 5	Cost-Benefit Analysis and the Management of the Environment	94
Ch. 6	Damage and Benefit Estimation: Background and Introduction	121
Ch. 7	Indirect Benefit Estimation	140
Ch. 8	Direct Methods of Benefit Estimation	166
Ch. 9	Policy Instruments I: Some Basic Results and Confusions	188
Ch. 10	Policy Instruments II: Other Considerations and More Exotic Instruments	210
Ch. 11	Monitoring and Enforcement	240
Ch. 12	Dealing with Risk: The Normative Model and Some Limitations	257
Ch. 13	Risk Analysis and Risky Decisions: Some Applications	279
Ch. 14	Development and Environment: Descriptive Statistics and Special Challenges	297
Ch. 15	Estimating Environmental Quality Benefits or Damages in Developing Countries	322
Ch. 16	Choosing Instruments of Environmental Policy in the Developing Country Context	340
Ch. 17	Developing Country Environments and OECD Country Tastes: An Asymmetric Relation	364
	Index	371

Mastering Statistical Process Control or Globalization Health and the Environment

Mastering Statistical Process Control: A Handbook for Performance Improvement Using Cases

Author: Tim Stapenhurst

Statistical Process Control (SPC) is a widely used method of measuring and monitoring processes in almost all industrial, business and service settings. Written by a leading expert and based on the experience of blue chip organisations such as Shell, Chevron, Nokia, British Gas, The World Bank and the European Commission, this is the only book that goes beyond the theory of SPC to show how to understand business or process performance more clearly and more effectively in practice. No other SPC text delivers such a practical and applied approach. It enables readers to understand how SPC can be used to maximum effect. Managers, quality professionals, engineers, analysts and students of business and systems engineering at undergraduate and MBA level will find it an invaluable reference.

* Shows how your business, process and profitability can benefit from process management and control
* SPC is widely used and widely misunderstood. This is the only book to take an applications based approach to SPC
* Ideal for managers, process engineers and quality personnel in both manufacturing and service sectors, as well as students of management, statistics, operations research, MBAs and Six Sigma candidates

Interesting book: Land Value Taxation or Technical Presentation Workbook

Globalization, Health, and the Environment: An Integrated Perspective

Author: Greg Guest

Foremost scholars in the field illustrate the impact of globalization on human health, as it is mediated through environmental change. Through case studies, they examine the bio-cultural nexus of human health and the environment as it is shaped by rapid worldwide change associated with technological development and the expansion of the global economy. This book will be a valuable resource for researchers in the areas of international health, medical anthropology and sociology, ecological or environmental studies, medical geography, and globalization studies.

Table of Contents:

	Foreword
1	Globalization, health, and the environment : an introduction	3
2	Disease globalization in the third epidemiological transition	27
3	Poverty and violence, hunger and health : a political ecology of armed conflict	55
4	Globalization, migration, and indigenous commodification of medicinal plants in Chiapas, Mexico	83
5	Health ecology in Nunavut : Inuit elders' concepts of nutrition, health, and political change	107
6	Globalization, dietary change, and "second hair" illness in two Mesoamerican cultures	133
7	Canadian cases of the public health implications of global environmental and economic change	159
8	Urbanization, land use, and health in Baguio City, Philippines	181
9	Globalization, demography, and nutrition : a Bekaa Bedouin case study	201
10	The political ecology of dengue in Cuba and the Dominican Republic	219
11	International architecture for sustainable development and global health	239

Intellectual Property or Wealth in America

Intellectual Property: Cases and Materials

Author: David L Lang

Designed for a comprehensive intellectual property survey class (covering trademarks, copyrights, patents, trade secrets, the right of publicity, idea protection, international agreements, and other topics) or for a course focusing in greater depth on a more specific topic, such as copyright law. Because the authors believe that students of intellectual property law need experience in reading and interpreting statutory materials, they have designed the readings to supplement the relevant statutes rather than reiterate them, and to require the students to work directly and closely with statutes. The cases, notes, and textual materials have been carefully selected to generate in-depth classroom discussion.

Book review: Media Markets and Democracy or Private Real Estate Investment

Wealth in America: Trends in Wealth Inequality

Author: Lisa A Keister

Wealth ownership in the United States has long been concentrated in the hands of a small minority of the population. Because of scarce data on wealth ownership, the nature of wealth ownership distribution and knowledge about wealth inequality has received relatively little attention from social scientists. Keister synthesizes theory and data from various sources to present a detailed picture of household wealth distribution from 1962-1995. Utilizing existing survey data and a unique simulation model, the author isolates and examines processes that create this distribution, paying particular attention to the wealth ownership and accumulation of top wealth holders, those who control the bulk of household wealth. The results underscore the importance of wealth as an indicator of well-being, identify important causes of wealth inequality, and propose methods of lessening the recent increase in the concentration of wealth.

Table of Contents:

Preface;

Part I. Introduction:

1. Wealth and inequality;
2. Measuring trends in wealth inequality;

Part II. Wealth Distribution:
3. Who owns what? the changing distribution of wealth;
4. The rich and their wealth;
5. The rest of the distribution: the middle class and poor;
6. Are Americans getting richer?;

Part III. Wealth Accumulation:
7. The impact of social and economic trends on inequality;
8. Families and wealth inequality;
9. Wealth mobility;
10. Conclusions and implications; Appendix; References; Index.

The Personal Trainers Handbook or The Nightly News Nightmare

The Personal Trainer's Handbook

Author: Teri OBrien

Starting your own personal training business or wanting to improve your existing practice? With the updated and expanded second edition of the popular The Personal Trainer's Handbook, you'll have all the advice and tools you'll need to succeed.  

Like the popular first edition, this easy-to-use reference is written in everyday language and covers everything from designing safe and effective fitness programs to handling even the most difficult clients. You will learn how to achieve personal and financial success as a personal trainer, how to attract and keep clientele, and how to manage taxes and other business issues that are crucial to a personal training business. 

With the new edition, you'll also get a succinct but comprehensive review of exercise physiology that's directly applicable to your business. This text includes a valuable new CD-ROM with the following features:

 

·         10 reproducible forms you can use and modify to manage the commercial, practical, and legal requirements of your business 

·         Forms for data collection and record keeping

·         Charts and tables for writing the most beneficial exercise program for each client

·         3 case studies to help you hone your skills

·         Excerpts from other Human Kinetics publications designed to help you improve your practice in everything from individualizing exercise prescription to applying principles of periodization to your clients' programs 

The Personal Trainer's Handbook, Second Edition, also features an improved

resistance workout guide. The guide contains

·         instructions and illustrations for 74 exercises and 17 stretches,

·         important reminders to give your clients to ensure ongoing correct form, and

·         tips on how to handle or avoid common problems that you or your clients may experience with each exercise.

 

In addition, the resistance workout guide now contains a handy box on the outer edge of each page that has listings of the primary and secondary muscles and the area of the body worked by each exercise. This will help you quickly locate appropriate exercises for each client.

The author, Teri O'Brien, is a well-known consultant on starting and growing personal training businesses and a former lawyer and personal trainer. She uses a clear, friendly, and entertaining writing style to share a wealth of practical guidance. With The Personal Trainer's Handbook, Second Edition, you will become a more effective self-marketer, businessperson, motivator, and teacher for your clients.

About the Author

Teri O'Brien is an author, speaker, radio personality, and founder and president of Teri O'Brien Fitness Systems, Inc., a fitness consultation firm located in the Chicago area. Since starting the company in 1991, shortly after completing her master's degree in exercise science at the University of Illinois at Chicago, she has designed optimum performance programs for people of all ages and conditions. A variety of women's and professional groups have enjoyed her entertaining talks and workshops on effective exercise programming, personal effectiveness, successful aging, and optimum performance.

Teri is not your usual fitness expert. Coaching and motivational speaking are a second career for this self-described recovering (as in nonpracticing) lawyer, who practiced law for seven years. She received her bachelor of arts degree from Arizona State University (ASU), where she graduated summa cum laude and Phi Beta Kappa. She discovered the energy-boosting and stress-busting powers of exercise while she was in law school at ASU. To relieve her anxiety from school pressures, Teri began running and continued for nearly 10 years, completing five marathons and dozens of 10K races.  After abandoning running in favor of weight training, Teri competed in several bodybuilding competitions, including the Gateway Classic, where she placed fourth in the lightweight class.

Teri is certified as a health fitness instructor by both the American College of Sports Medicine and the American Council on Exercise. In addition, she is a member of the National Strength and Conditioning Association.

She hosted a popular radio talk show on health and wellness on a major Chicago radio station and was featured twice in Shape magazine's "One on One" column. Teri also wrote and was featured in eight videos for fitness professionals in the American College of Sports Medicine's Healthy Learning series.

Book about: Ten Years Thinner or Praying Through Cancer

The Nightly News Nightmare: Television's Coverage of U. S. Presidential Elections, 1988-2004

Author: Stephen J Farnsworth

Beginning with the 1988 presidential election and now updated through 2004, The Nightly News Nightmare shows how network news coverage of what is arguably the nation's most important political event has declined.

Table of Contents:

1	U.S. presidential elections and television news : studying media content	1
2	A need-to-know basis? : covering issues of substance and the horse race	31
3	Who elected you? : candidates versus reporters	77
4	A plague on all your houses : negativity, fairness, and accuracy	111
5	"Nobody does it better"? : the networks versus other campaign news sources	159
6	Maybe next year? : the future of campaign coverage	189
App. A	Campaign information items used in the content analysis	209
App. B	Internet resources on the news media and presidential elections	213

Practice of Public Relations or Geography of World Economy

Practice of Public Relations

Author: Fraser P P Seitel

Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.  

Booknews

With an emphasis on case studies ranging from the disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation c. by Book News, Inc., Portland, Or.

Booknews

In this iteration emphasizing the Internet's dramatic impact on the public relations field, a PR veteran introduces the field's evolution, validation, activation, its publics, and future. Chapters feature ethical questions, "backgrounders" on issues, Internet-geared questions, case studies, and interviews with the likes of management guru Peter Drucker. Appends the Public Relations Society of America's professional code of standards, the questionnaire for an advertising effectiveness study, definitions of terms used in PR evaluation, information on audio-visual supports, key cyberspace terms and sites, online databases, leading media directories worldwide, corporate reporting requirements, and an annual meeting checklist. No dates are given for previous editions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

New interesting book:

Geography of World Economy

Author: Paul Knox

The Geography of the World Economy provides an in-depth introduction to the globalization of the world economy and discusses local, regional, national, and global economic development over the course of history. It provides the basis for understanding the internal and external economic interactions of both industrialized and developing countries. Illustrated throughout, this new edition has been completely reworked and updated to take account of recent, substantial changes in the world economy. It is ideal for first and second year undergraduate courses in Economic Geography and International Relations.
Features of the Fourth Edition
Extends the coverage of world cities, labor markets, the global office, women in development, tourism, and sustainable development
Includes new material on the:
--Information economy and the Digital Divide
--International financial system and the Asian and Russian financial crises
--Economic implications of HIV/AIDS in Africa
--Implications of genetically modified foods on agriculture and trade

Table of Contents:

Most chapters conclude with a summary and list of key sources, suggested reading, and related websites.

Acknowledgements

Part 1: Economic Patterns and the Search for Explanation

1. THE CHANGING WORLD ECONOMY

1.1. Studying Economic Geography

1.2. Economic Organization and Spatial Change

1.3. Spatial Divisions of Labor

2. GLOBAL PATTERNS AND TRENDS

2.1. What 'Economic Development' Means

2.2. International Patterns of Resources and Population

2.3. International Patterns of Industry and Finance

2.4. Interpretations of International Inequality

3. THE GEOGRAPHICAL DYNAMICS OF THE WORLD ECONOMY

3.1. The History of the World Economy

3.2. States and the World Economy

3.3. 'Market Access' and the Regional Motors of the New World Economy

Part 2: The Rise of the Core Economies

4. PRE-INDUSTRIAL FOUNDATIONS

4.1. Beginnings

4.2. Summary: Emerging Imperatives of Economic Organization

4.3. The Emergence of the European World-System

5. EVOLUTION OF THE INDUSTRIAL CORE REGIONS

5.1. The Industrial Revolution and Spatial Change

5.2. Machinofacture and the Spread of Industrialization in Europe

5.3. Fordism and North American Industrialization

5.4. The Soviet Attempt to Join the Core

5.5. Japanese Industrialization

5.6. The Emergence of Organized Capitalism

5.7. Principles of Economic Geography: Lessons from the Industrial Era

6. THE GLOBALIZATION OF PRODUCTION SYSTEMS

6.1. The Transition to Advanced Capitalism

6.2. Patterns and Processes ofGlobalization

7. THE SPATIAL REORGANIZATION OF THE CORE ECONOMIES

7.1. A New Context for Urban and Regional Change

7.2. Spatial Reorganization of the Core Economies

7.3. Consolidation and Agglomeration

7.4. Old Industrial Spaces

7.5. New Industrial Spaces

7.6. Regional Inequality in Core Economies

Part 3: Spatial Transformation of the Periphery

8. THE DYNAMICS OF INTERDEPENDENCE: TRANSFORMATION OF THE PERIPHERY

8.1. Colonial Economies and the Transformation of Space

8.2. Economic Mechanisms of Enmeshment and Maintenance in the Colonial World Economy

8.3. The Influence of Colonial Administration on Interdependence

8.4. Mechanisms of Cultural Integration

8.5. The Changing Global Context of Interdependence

8.6. Alternative Models of Development

9. AGRICULTURE: THE PRIMARY CONCERN?

9.1. Agriculture in the Periphery

9.2. Land, Labor, and Capital

9.3. Rural Land Reform

9.4. The Capitalization of Agriculture

9.5. Science and Technology in Agriculture

10. INDUSTRIALIZATION: THE PATH TO PROGRESS?

10.1. National and Global Stimuli to Industrialization

10.2. The Limits of Industrialization in the Periphery

10.3. The Geography of Industrialization in the Periphery

10.4. Profiles of Peripheral Industrialization

Part 4: Adjusting to a New Global Economy

11. INTERNATIONAL AND SUPRANATIONAL INSTITUTIONALIZED INTEGRATION

11.1. Economic Change and the New Geopolitics

11.2. International and Supranational Institutionalized Integration

11.3. Spatial Outcomes of Economic Integration

12. THE REASSERTION OF THE LOCAL IN THE AGE OF THE GLOBAL: REGIONS AND LOCALITIES WITHIN THE WORLD ECONOMY

12.1. Regionalism and Regional Policy

12.2. Nationalist Separatism

12.3. Grassroots Reactions

13. CONCLUSION

References

Index

Managing Group Process or Words at War

Managing Group Process

Author: Marvin R Gottlieb

Aimed at front-line and senior managers faced with ongoing reorganization and an increasingly reluctant workforce, this book examines what it takes to facilitate problem solving, decision-making, and workforce retention and commitment.

New interesting book:

Words at War: World War II Era Radio Drama and the Postwar Broadcasting Industry Blacklist

Author: Howard Blu

"Words at War describes how seventeen radio dramatists and their actors fought a war of words against fascism abroad and injustice at home. Beginning in the late 1930s, the commercial networks, private agencies, and the government cooperated with radio dramatists to produce plays to alert Americans to the Nazi threat. During World War II, they also used radio to stimulate morale and show how Americans could support the fight against fascism, even if it meant just having a "victory garden."" "Simultaneously as they worked on the war effort, many radio writers and actors advanced a progressive agenda to fight the enemy within: racism, poverty, and other social ills. When the war ended, many of these people paid for their idealism by suffering blacklisting. Veterans' groups, the FBI, right-wing politicians, and other reactionaries mounted an assault on them to drive them out of their professions. Words at War discusses that partly successful effort and the response of the radio personalities involved." "Based largely on his interviews with Norman Corwin, Arthur Miller, Pete Seeger, Arthur Laurents, Art Carney, and dozens of others associated with radio during its Golden Age, author Howard Blue discusses public reaction to these broadcasts and the issue of blacklisting. He recalls the radio shows that shone during this era: commercial drama series such as The Man Behind the Gun, network-sustained shows such as those of Norman Corwin, and government-produced programs such as the Uncle Sam series." Weaving together materials from FBI files and archives around the country, including the Academy of Motion Picture Arts and Sciences, the National Archives, and a dozen university special collection libraries, this book tells how the nation used a unique broadcast genre in a time of national crisis. A fascinating study of the issues of censorship, scapegoating, and the government's role in disseminating propaganda, it depicts a conflict between art and politics that is as

Table of Contents:

	Acknowledgments
1	Introduction	1
2	The Writers	17
3	The Actors	51
4	On the Eve of World War II: Expressing Antifascism through Allegory	75
5	Corwin and the Office of Facts and Figures	99
6	The Office of War Information and Other Government Agencies	123
7	Private Agencies	139
8	Sponsored Radio Dramas	159
9	Presenting the U.S. Armed Forces	181
10	The Enemy	203
11	America's Allies: The British	223
12	America's Allies: The Soviets	239
13	The Home Front	249
14	Fighting Intolerance	271
15	Women	295
16	The War against the Jews	309
17	Looking toward the Postwar Era	319
18	The War Ends	329
19	The Postwar Era: A Change of Enemies	341
20	Conclusion	375
	Collections Consulted	385
	Selected Bibliography	387
	Index	391
	About the Author	407

Management Accounting for Health Care Organizations or Financial Engineering and Computation

Management Accounting for Health Care Organizations: Tools and Techniques for Decision Support

Author: Robert Hankins

The authors draw on their years of teaching and consulting experience to produce a unique text that combines activity-based management approaches with a solid foundation of basic management accounting concepts.

Table of Contents:

	Preface
	About the Authors
1	Accounting and Management	3
2	Management Accounting and Internal Decision Making	19
3	Perspectives on Costs	35
4	Introduction to Costing	59
5	Formalizing the Analysis of Activities and Costs	79
6	Organization Structure and Costing	115
7	Aggregating Activity Costs	137
8	Determining Activity Structures and Cost Drivers	159
9	Planning, Designing, and Implementing an ABC System	181
10	Traditional Costing to Support Financial Accounting	205
11	Cost Prediction	225
12	Budgets, Budgeting, and Control	249
13	Cost-Variance Analysis	279
14	Classical Cost-Based Decision Models	303
15	Performance Measures	331
16	Management Accounting Reports	361
17	Summary and a Look to the Future	383
	Glossary	389
	Acronyms	403
App. A	A Review of Financial Accounting Concepts	405
App. B	Basic Concepts in Statistical Analysis	427
	Index	451

Go to:

Financial Engineering and Computation: Principles, Mathematics, Algorithms

Author: Yuh Dauh Lyuu

Nowadays students and professionals intending to work in any area of finance must master not only advanced concepts and mathematical models but also learn how to implement these models computationally. This comprehensive text combines the theory and mathematics behind financial engineering with an emphasis on computation, in keeping with the way financial engineering is practiced in today's capital markets. Unlike most books on investments, financial engineering, or derivative securities, the book starts from very basic ideas in finance and gradually builds up the theory. It offers a thorough grounding in the subject for MBAs in finance, students of engineering and sciences who are pursuing a career in finance, researchers in computational finance, system analysts, and financial engineers. Along with the theory, the author presents numerous algorithms for pricing, risk management, and portfolio management. The emphasis is on pricing financial and derivative securities: bonds, options, futures, forwards, interest rate derivatives, mortgage-backed securities, bonds with embedded options, and more. Each instrument is treated in a short, self-contained chapter for ready reference use. Many of these algorithms are coded in Java as programs for the Web, available from the book's home page (csie.ntu.edu/~lyuu/Capitals/capitals.htm)

Booknews

Lyuu (National Taiwan U.), writing mainly for students of engineering and natural sciences who want to study quantitative finance for academic or professional reasons, presents an interdisciplinary look at financial engineering that attempts to cover investment theory, financial mathematics, and computer science evenly. Assuming no background in finance, Lyuu presents numerical techniques algorithmically and explains the underlying financial theory. Numerous exercises are presented and are intended by the author to be an integral part of the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Designing Modern Childhoods or Applied Time Series Econometrics

Designing Modern Childhoods: History, Space, and the Material Culture of Children

Author: Marta Gutman

In Designing Modern Childhoods, architectural historians, social historians, social scientists, and architects examine the history and design of places and objects such as schools, hospitals, playgrounds, houses, cell phones, snowboards, and even the McDonald's Happy Meal. Special attention is given to how children use and interpret the spaces, buildings, and objects that are part of their lives, becoming themselves creators and carriers of culture. The authors extract common threads in children's understandings of their material worlds, but they also show how the experience of modernity varies for young people across time, through space, and according to age, gender, social class, race, and culture. The foreword by Paula S. Fass and epilogue by John R. Gillis add additional depth to this comprehensive examination.

New York Times - Kathryn Shattuck

Designing Modern Childhoods circumnavigates the globe to examine how children have been cared for, emboldened, coddled, toughened up and even manipulated by adults who thought they knew best when it came to providing a child's physical world.

Table of Contents:

Foreword   Paula S. Fass     xi
Acknowledgments     xv
Introduction: Good to Think With-History, Space, and Modern Childhood   Marta Gutman   Ning De Coninck-Smith     1
Child Saving and the Design of Modern Childhoods
Connecting with the Landscape: Campfires and Youth Culture at American Summer Camps, 1890-1950   Abigail A. Van Slyck     23
A (Better) Home Away from Home: The Emergence of Children's Hospitals in an Age of Women's Reform   David C. Sloane     42
Sick Children and the Thresholds of Domesticity: The Dawson-Harrington Families at Home   Annmarie Adams   Peter Gossage     61
The "Myers Park Experiment" in Auckland, New Zealand, 1913-1916   Anene Cusins-Lewer   Julia Gatley     82
The Choreography of Education and Play
A Breath of Fresh Air: Open-Air Schools in Europe   Anne-Marie Chatelet     107
Molding the Republican Generation: The Landscapes of Learning in Early Republican Turkey   Zeynep Kezer     128
Nomadic Schools in Senegal: Manifestations of Integration or Ritual Performance?   Kristine Juul     152
Adventure Playgrounds and Postwar Reconstruction   Roy Kozlovsky     171
Space, Power, and Inequality in Modern Childhoods
The View from the Back Step: White ChildrenLearn about Race in Johannesburg's Suburban Homes   Rebecca Ginsburg     193
Children and the Rosenwald Schools of the American South   Mary S. Hoffschwelle     213
The Geographies and Identities of Street Girls in Indonesia   Harriot Beazley     233
Consumption, Commodification, and the Media: Material Culture and Contemporary Childhoods
Coming of Age in Suburbia: Gifting the Consumer Child   Alison J. Clarke     253
Inscribing Nordic Childhoods at McDonald's   Helene Brembeck     269
"Board with the World": Youthful Approaches to Landscapes and Mediascapes   Olav Christensen     282
Migrating Media: Anime Media Mixes and the Childhood Imagination   Mizuko Ito     301
Epilogue: The Islanding of Children-Reshaping the Mythical Landscapes of Childhood   John R. Gillis     316
Notes on Contributors     331
Index     335

See also: Lecture Notes on Microeconomic Theory or Communist Manifesto

Applied Time Series Econometrics (Themes in Modern Econometrics Series)

Author: Helmut Luetkepohl

Time series econometrics is used for predicting future developments of variables of interest such as economic growth, stock market volatility or interest rates. A model has to be constructed, accordingly, to describe the data generation process and to estimate its parameters. Modern tools to accomplish these tasks are provided in this volume, which also demonstrates by example how the tools can be applied.

Business Fairy Tales or Reinventing Your Contact Center

Business Fairy Tales

Author: Cecil Jackson

On the heels of the Enron trial, there are many lessons to be learned from the barrage of fraud hammering corporate America-including how to spot signs of future impropriety. In a gripping and intriguing read, Business Fairy Tales uses real-world scandals to illustrate the top twenty most common methods used by companies to fraudulently overstate their earnings and hide their debt. Based on an analysis of the frequency of Securities and Exchange Commission (SEC) enforcement actions, it identifies the twenty most prevalent accounting schemes. The book explains each accounting trick with a detailed, engaging story of a company and the officials who committed a spectacular version of that method of fictitious financial reporting. It goes behind the scenes to describe the organization's acts of deception, and to examine the character failures of the leaders. In addition to the specific cases, the book presents a compelling argument for the kind of reform that is needed, as well as the ethical frameworks that must support authentic reform. Ultimately, Business Fairy Tales equips and empowers readers with the skills to spot signs of potential accounting fraud so that investors and employees can be forewarned of future financial shocks. It provides analysts and students with the specific, tell-tale signals of the top twenty financial-reporting frauds and schemes-signals that are inevitably left behind in financial statements that have been manipulated.

Read also The Experiential Student Team Consulting Process or The Houghton Mifflin Brief Accounting Dictionary

Reinventing Your Contact Center: A Manager's Guide to Successful Multi-Channel CRM

Author: Lisa M Schwartz

Emphasizing the worth of positive customer interactions, Re-Inventing Your Contact Center provides tools for building the very best multi-channel customer relationship management system. Learn why customer contact centers are so valuable to the company’s bottom line. Discover how to keep employees motivated, challenged and committed. Understand the multiple channels used to communicate effectively with consumers. This new text unlocks many of the secrets behind successful customer service management and is filled with cases, exercises and assignments that build communication strategies, listening skills and confidence to re-invent one’s own contact center. Highlights multi-channel contact center strategies. Includes all forms of customer contact, such as: voice, email, fax, Web and more! Emphasizes the value of contact management centers. Discusses how customer service experiences impact consumer behavior and purchasing plans. Includes numerous lists, charts, and calculations that can be used to determine contact center effectiveness. Excellent for anyone involved in managing a Contact Center.

Table of Contents:

	Foreword
	Preface
	About the Authors
Part 1	The Emerging Contact Center	1
Chapter 1	From Call Center to Contact Center	2
	The Evolution from Call Centers to Multichannel Contact Centers	2
	The Evolution of the Call Center Era	3
	The Evolution from Call Centers to ...	4
	The Help Desk Era	4
	The Internet and Web Self-Service Era	4
	e-Service Meant No Service and Reduced Business	6
	An Industry in Search of Solutions	6
	The Contact Center Era	8
	The Multichannel Contact Center Era	9
	Using CRM to Become a Company Hero	10
Chapter 2	Managing the Customer Service Chain and CRM	13
	A Futuristic Look at the Contact Center	13
	Establishing a Unique Brand of Service	14
	The Customer Service Chain	16
	A CRM-centric Contact Center	17
	The Complexity of Integrating CRM Information	17
	Ineffective Automation and Integration Fallout	18
	The Fallout from Poorly Integrated Technology	19
	Knowledge, Skill, and Desire	19
Chapter 3	The Contact Center Professional	24
	India-Contact Centers Provide Respect	24
	The Changing U.S. Contact Center Environment	24
	The Manager's Role in Creating a Motivated Contact Center	26
	The Power of Recognition and Appreciation	26
	Employees as Professional Athletes	29
	Contact with Customers Is a Strategic Advantage	30
	Management's Opportunity	30
	Why Develop Contact Center Professionals?	30
	Characteristics of Contact Center Professionals	30
	The Seventeen Characteristics of an Extraordinary Contact Center Professional	32
	The Seventeen Characteristics of an Extraordinary Contact Center Manager	33
Chapter 4	Managing Customer Lifetime Value	37
	The Value of a Customer	37
	The Cost of a Service Slump	39
	A Complaint Is an Opportunity to Create Additional Revenue	44
	Contact Center Professionals That Understand the Value of a Complaint	45
	Are You Motivated to Receive Complaints?	46
	What Does It Take to Delight a Customer?	47
	Collecting Data versus Building a Relationship	48
	Delighted Contact Professionals Give You the Edge	48
Chapter 5	Putting Money Where Customer Lifetime Value Lives	50
	Building Customer Lifetime Value-the Next-Generation Contact Center	50
	Cutting the Contact Center Budget Again?	50
Part 2	Barriers to Excellence in Multichannel Contact Centers	55
Chapter 6	CRM Growing Pains	56
	High Customer Expectations	56
	What Are the Various Channels of Communication?	56
	CRM Growing Pains	57
	Getting an Early Start	57
	Demotivators in Loosely Integrated Contact Centers	58
	Voice, Phone, Call Logging	58
	Technical Support	59
	Service Desk Database	59
	Technical Knowledge Databases	59
	Frequently Asked Questions	59
	E-Mail Management (Inbound)	60
	E-Mail Management (Outbound)	60
	Chat	60
	Fax	60
	Web Collaboration	61
	Telemarketing	61
	Sales Force and Billing Integration	61
	Real Mail Integration-Also known as "Who is minding the company mailbox?"	61
	System Response Time and Uptime	61
	Logging In and Logging Out	62
	Can Contact Center Professionals Survive Multichannel Communications?	63
Chapter 7	Effects of Change-The Valley of Tears	68
	The Psychological Impact of Change	68
	Preventing the Effects of the Valley of Tears	69
	Strategic Recommendations: How a Project Team and the Contact Center Can Effectively Deal with Change	70
Chapter 8	Stress: A Hidden Barrier to Excellence	75
	In Search of Individual Excellence	75
	Decreasing Turnover and Maintaining Excellence	76
	Causes of Stress	77
	Stress Prevention	77
Chapter 9	Recognizing Ineffective Teams	82
	Stages of Teaming	83
	Build Teaming Skills in Employees	83
	Teams React to Change Too	83
	Normal Stages of Team Development	83
	Positive Effects on the Contact Center	84
Part 3	The Motivated Contact Center	89
Chapter 10	Conscious Leadership: Creating A Motivating Environment	90
	Conscious Leadership and Motivation Defined	90
	The Various Motivational States of Contact Centers	91
	Building Relationships	92
	Motivational Ideas and Tools That Work	92
Management Idea 1	To Motivate a Contact Center, Start at the Top	92
Management Idea 2	Understand the Value of Coaching, Monitoring, and Development	93
Management Idea 3	First Shift Priorities to Motivate and Develop Relationships	94
Management Idea 4	Reverse the 80/20 Rule	94
Management Idea 5	Decrease Meetings and Increase Development of Contact Center Personnel	95
Management Idea 6	Establish Constant Management Consciousness	95
Management Idea 7	Determine Where You Spend Your Time	96
Management Idea 8	Assign Tasks in a Conscious Manner	97
Management Idea 9	Address Resistance	97
Management Idea 10	Deal with Issues "in the Moment"	98
Management Idea 11	Ask Questions and Listen to the Responses	98
Chapter 11	Identify Motivators in Ten Minutes: A Conscious Coaching Tools	101
	Motivator Defined	101
	Classic Theories of Motivation	101
	Alderfer's ERG Theory	102
	McClelland's Acquired Needs Theory	102
	Herzberg's Two-Factor Theory	102
	Maslow's Hierarchy of Needs Theory	103
	What Surveys Show	104
	Dynamic Assessment of Motivations	105
	How the Motivational Assessment Works	105
	Behavior Defined	105
	What Drives Behavior and Attitudes	106
	What Is an Attitude?	106
Chapter 12	The Conscious Coach: Show 'Em Who Cares!	112
	Coaching, Monitoring, and Development	112
	Coaching Defined	112
	Monitoring	113
	Development	114
	Why Monitor, Coach, and Develop?	114
	Inclusive versus Directive Management	115
	How to Show You Really Care	116
	Develop Your Contact Center Culture Daily	117
	A Message for Start-ups and Centers with High Turnover Rates	117
	A Balancing Act	117
	How Current Monitoring Practices Fail	117
Chapter 13	Early Involvement in Organizational Choices	121
	Quality of Work Life Defined	121
	Participation Defined	122
	Choosing Technology Is Motivating	122
	Contributing Value to Quality Control and New Product Development	124
	Being a Customer Advocate	128
	Conclusion	128
Chapter 14	Other Departments Affect a Contact Center	132
	Importance of Cross-Departmental Communication	132
	The Effects of Ineffective Cross-Departmental Communication	132
	Maximizing Customer Service Chain Performance	133
	Management's Influence over Third-Party Providers	134
	Positive Positioning of the Contact Center within Your Organization	136
Chapter 15	Performance Management Made Easy: C.A.R.IN.G.	139
	C.A.R.IN.G Defined	139
	Performance Management Based on the C.A.R.IN.G. Method	139
	Employee Development and Evaluation Methodology	141
	Writing the Evaluation	142
Step 1	Collect Evaluation Information	142
Step 2	Evaluate the Performance	143
Step 3	Write the Performance Appraisal	144
	Presenting the Evaluation	145
	Performance Evaluation Time Lines	147
	Putting the Review on Paper	147
	How Do Managers Demonstrate C.A.R.IN.G?	148
	Compensation, Recognition, and Respect	148
	Avoid Overacknowledgment	148
	The Doughnut and Pizza Reward System	148
	Everyone Likes a Challenge-Well ... Maybe Not?	149
	Enriching Jobs for Individual Growth	151
	The Next-Generation Contact Center Professionals	152
	Conclusion	152
Chapter 16	The Physical Office Environment-A Motivator	155
	How Is Your Contact Center's Physical Space Perceived?	155
	Office Decor-A Contact Center Motivator	156
	Contact Center Ergonomics	157
	The Ergonomically Correct Computer Workstation	157
	The Contact Center's Physical Environment Is a Motivator, Too	157
	Giving Choices and Including the Contact Center Professionals in Decision Making	159
Part 4	Best Practices in Multichannel Contact Centers	163
Chapter 17	Customer Interaction Management and Planning: For Multichannel Contact Centers	164
	Multichannel Contact Center Defined	164
	On Multiple Channels and Change	166
	Preferred Contact Center Multichannel Analytics	166
	Understand What You Are Buying	166
	Multichannel Best Practices	166
	Considerations for Online Staffing	179
	Statistics from Purdue University's Center for Customer Driven Quality	180
	Conclusion	180
Chapter 18	Contact Center Benchmarking: A Best Practice	183
	Benchmarking Defined	183
	Why Benchmark?	183
	Establishing an Accurate Peer Group	184
	Selecting and Defining Performance Metrics	185
	Conclusion	193
Chapter 19	Increasing Emotional Intelligence with Work-Style Assessments	196
	The Hiring Challenge	196
	Work Styles Defined	196
	Increase Emotional Intelligence	197
	Managing for Productivity Drops	198
	Assessment Benefits, Accuracy, and Validity Studies	199
	Increasing Uptake and Efficient Use of CRM Technology	202
	A Final Word on the Work-Style Approach	202
Chapter 20	SP3M-Measure, Market, and Manage Your Contact Center Results	205
	The Customer Service Measurement Challenge	205
	Customer Service Levels Defined	205
	Producing Business Results through the SP3M Service Model	206
	The Steps in the SP3M Service Model	206
	The First Step in SP3M	206
	The Second Step in SP3M	208
	The Third Step in SP3M	209
	The Continuous Improvement Cycle	211
	Traditional Quality Improvement Process versus the SP3M Model	211
	Traditional Use of Technology to Measure	211
	SP3M-People Using Technology to Measure	213
	Realizing the Value of the SP3M Initiative	214
Chapter 21	Understanding Customer Lifetime Value-A Best Practice	216
	Customer Lifetime Value and Customer Profitability Defined	216
	The Customer Value Chain	217
	Customer Revenue	218
	Customer Profitability	218
	Customer Loyalty or Retention	219
	Customer Attrition	219
	Customer Growth	220
	Calculating Customer Lifetime Value	221
	One Customer's Value	222
	More Than One Customer and Customer Segment Values	222
	Increasing Corporate Customer Assets	223
	The Value in Handling Customer Complaints and Improving Customer Service	223
	The Effects of Poor Service on Your Market	224
	Winning Customer Loyalty through Exceptional Service	226
	Educating Your Contact Center on Customer Lifetime Value	226
Chapter 22	Coaching Best Practices for Contact Center Leaders	229
	Results-Oriented Coaching Defined	229
	Best Practices for Designing Effective Coaching Programs	229
	Six Key Operating Principles	230
	Getting Started	230
	Steps in Coaching Contact Center Professionals	231
Step 1	Opening the Door to Communication	231
Step 2	Big Picture and Individual Goal Setting	233
Step 3	Getting Commitment Ask versus Tell Skills	235
Step 4	Giving Feedback to Reinforce High Performance	235
	Index	241