Strategic Management or Effective Marketing

Strategic Management: Competitiveness and Globalization Concepts

Author: Michael Hitt

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. This is the concepts only split of the text.

Table of Contents:

PART I. STRATEGIC MANAGEMENT INPUTS 1. Strategic Management and Strategic Competitiveness 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis 3. The Internal Environment: Resources, Capabilities, and Core Competencies PART II: STRATEGIC ACTIONS: STRATEGY FORMULATION 4. Business-Level Strategy 5. Competitive Rivalry and Competitive Dynamics 6. Corporate-Level Strategy 7. Acquisition and Restructuring Strategies 8. International Strategy 9. Cooperative Strategy PART III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION 10. Corporate Governance 11. Organizational Structure and Controls 12. Strategic Leadership 13. Strategic Entrepreneurship

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Effective Marketing: Creating and Keeping Customers

Author: William G Zikmund

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

Booknews

In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy and ethical behavior, the microenvironment in an era of global business, consumer behavior, market segmentation, the supply chain and distribution, and pricing strategies. Annotation c. Book News, Inc., Portland, OR (booknews.com)