Corporate Internet Planning Guide or Marketing Foundations and Functions

Corporate Internet Planning Guide: Aligning Internet Strategy with Business Goals

Author: Richard J Gascoyn

This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact - or if you're already online - to evaluate, enhance, and redefine your current Internet/Intranet strategy.

Booknews

Offers advice on identifying a company's internet and intranet needs, building an internet business case, developing an internet strategy to enhance all aspects of the enterprise, strengthen a company's overall strategic direction, and implement an internet plan. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface
	Introduction
1	A Call to Action: Build the Internet/Intranet into Your Business	1
2	Rediscovering Your Customer: Serving Existing Needs and Predicting New Ones	19
3	Strategic Objectives: Your Internet/Intranet Business Case	41
4	Layered Access: How External and Internal Users Work with Your Site	91
5	The Ten Essential Steps for a Successful Internet Strategy	107
6	Reinventing Marketing: Steps to Implement Innovative Marketing Strategies	143
7	Integrating Technology: Making It Work in Your Business	169
8	Jobs, People, and Managers: How the Internet/Intranet Should Transform Your Organization	217
9	Legal and Regulatory Issues: Protecting Your Business for the Future	237
10	Business Risks and Barriers: Overcoming the Obstacles that could Limit Your Success	259
11	Measuring Success: Assessing Your Position Realistically and Analyzing Results	275
App. A	Resources to Help Develop and Execute an Internet Strategy	301
	App. B: Bibliography	307
	Index	311

Interesting textbook: US Armed Forces Survival Guide or Advanced Sports Nutrition

Marketing Foundations and Functions: Text

Author: James L Burrow

Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.