Health Economics or Public Relations Writing

Health Economics

Author: Peter Zweifel

Health Economics is the most complete text available on the economics of health behavior and health care delivery. Appropriate both for advanced undergraduate and beginning graduate students of economics, this text provides the key analytical tools required to understand current research, presenting empirical evidence on each issue and summarizing results for easy comprehension. Issues discussed include the "cost explosion" in health care, the power of medical associations, the search for remuneration systems with favorable incentives, and technological change in medicine. Without neglecting ethical concerns, modern microeconomic theory is applied to formulate theoretical implications and predictions, and key arguments are summarized to facilitate follow–up, review, and documentation. Rather than simplifying the issues facing today's healthcare systems, the book models existing complexities as they are, adapting economics to reflect the views of the average person.

Read also Surviving Terminal Cancer or The Medicaid Planning Handbook

Public Relations Writing: Principles in Practice

Author: Donald F Treadwell

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.

Features of This Text

Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking.

Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes.

Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content.

Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relationscourses.

Table of Contents:

Ch. 1	Introduction	1
Ch. 2	Public relations writing	9
Ch. 3	Research for public relations writing	52
Ch. 4	Planning	87
Ch. 5	Ethics and corporate culture	109
Ch. 6	Legal issues and authorities	130
Ch. 7	Design issues in public relations	155
Ch. 8	From preparation to practice	189
Ch. 9	Newswriting for the mass media	214
Ch. 10	Writing for media under your control	276
Ch. 11	Writing to persuade	336
Ch. 12	Writing for the global audience	399
Ch. 13	Special events	453
App. A	Research methods for public relations writing	483
App. B	Code of Professional Standards for the Practice of Public Relations	490
App. C	Some thoughts on laws and regulations	495
App. D	Printing issues	497
App. E	Grammar, usage and punctuation	500