Market Driven Thinking or Taxation Wealth and Saving

Market-Driven Thinking: Achieving Contextual Intelligence

Author: Arch G Woodsid

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews—two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do.

Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives:
* Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts
* Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers
* Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts

This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.

* Looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts
* Provides models and research tools to reveal thinking processes in marketplace decisions, illustrated by case studies and examples
* Challenges traditional research methods such as surveys and focusgroups

Table of Contents:

1	Thinking, deciding, and acting by executives and customers	3
2	Case study research methods for learning how executives and customers think, decide, and act	17
3	Mapping contingent thinking by B2B marketers and customers	35
4	Balanced and unbalanced unconscious conscious thinking : a Jewish couple buys a German car and additional transformation stories	65
5	Advancing understanding of customer's means end chains : Eric drinks twelve cans of beer and talks to girls	85
6	Advancing from subjective to confirmatory personal introspection	103
7	Customer automatic thinking and store choice : why asking customers to think about a named store is a mistake	129
8	Automatic thinking and vendor choices by customers of industrial distributors : mapping customer's vendor mind positions	139
9	Applying the long interview method for comparing executive and customer thinking	163
10	Holistic case-based modeling of customer's thinking/doing brand experiences	191
11	The influences of brand imprinting and short-term marketing on subsequent customer choices	249
12	Customer variety-seeking influence on subsequent brand choice behavior	265

Books about: Gym Survival Guide or Healthier You

Taxation, Wealth, and Saving

Author: David F F Bradford

The papers in this volume reflect David Bradford's dual experience as a theoretical economist and as Deputy Assistant Secretary of the United States Treasury for Tax Policy and Director of the Treasury's Office of Tax Analysis. While at the Treasury, Bradford was involved in producing the 1977 report entitled Blueprints for Basic Tax Reform. Blueprints describes two models for fundamental income tax reform. One is based on the Haig-Simons income concept, which still dominates American income tax thinking. The other, which builds on an intellectual tradition dating back to John Stuart Mill, is based on consumption. Eventually Bradford became convinced that the politically unpopular consumption-based model was the superior one. Since he left the Treasury, much of his professional focus has been on economic analysis of the income tax system and on tax policy advocacy.

The book is divided into four parts. Part I covers the broad issues involved in comparing income to consumption as a tax base. Part II, which presents some of the most interesting analytical challenges concerning income and consumption taxes, contains the most technical papers in the collection. Part III addresses the potential deployment of the consumption approach to taxation. Moving in another direction, Part IV focuses on savings and investment, in particular the gap between the statistical evidence of rates of saving and investment and the economic theory that describes this behavior.