Cases in Management Accounting and Control Systems
Author: William Rotch
Written to create a collection of teaching cases that are interesting, thought-provoking and relevant to contemporary business situations and decisions, this book advocates broadening and strengthening the management dimensions of management accounting and control courses—doing so without sacrificing essential accounting content. Challenging yet concise cases are presented in a manner that minimizes reader preparation requirements. Topics and materials demonstrate how costs, cost analysis, and planning and performance measurement can be useful to managers in making operating and strategic decisions. This edition includes cases intended to build a foundation of basic concepts like cost behaviors, standard costing, and relevant costs. It also includes cases intended to address more comprehensive and complex issues such as activity-based thinking, balanced scorecards, transfer pricing, the use of ROI versus Residual Income to measure performance, flexible budgeting, and revenue and expense variance analysis. For anyone in management accounting, cost accounting, strategic cost management, and/or management control systems professions.
Interesting textbook: Bait and Switch or One Billion Customers
The Export Marketing Imperative
Author: Michael R Czinkota
Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process—from beginning to end—offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
Table of Contents:
| 1 | The drive to internationalize | 1 |
| 2 | Building the knowledge base : research | 13 |
| 3 | Export modes | 43 |
| 4 | Export intermediaries | 54 |
| 5 | Financial management | 64 |
| 6 | The role of government in international trade | 78 |
| 7 | Export market choice and development | 104 |
| 8 | Product adjustments | 116 |
| 9 | Pricing | 141 |
| 10 | Export channel management | 170 |
| 11 | International transportation and logistics | 202 |
| 12 | Export communication and promotion strategy | 216 |
| 13 | The export marketing plan | 238 |
No comments:
Post a Comment